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Common sales questions:
Q: How come I don’t see EcoHangers in my dry cleaner?
A: Because we are growing carefully. In 2005, we allowed 1400 dry cleaners to participate. In 2006, we increased that to 3,500. In 2007, we again increased the amount to 6,000 dry cleaners with over 9,000 locations. In 2008, we are increasing it to 9,000 owners with over 14,500 stores. We do not have a problem with dry cleaners who want EcoHangers. We want controlled growth so we can actually deliver enough EcoHangers to them that are paid for by advertisers.
Q: What is a Combo-Run* Program?
A: At certain times, we “combine” many smaller orders into one large production run. This is a great way to get started. SPACE IS LIMITED AND GOES FAST.
Q: How do I buy EcoHangers Media?
A: You can buy standard DMA’s or we can work with you to create a custom campaign.
Q: What are your terms?
A: We invoice 50% before production. The remainder upon distribution.
Q: How effective will my campaign be?
A: The one thing we can say here: it seems that absolutely beautiful EcoHangers outperform moderately appealing EcoHangers in every case. So spending time on your creative - and letting us help your team build the best creative possible - will enhance your satisfaction dramatically.
Q: Do you give discounts for multiple orders?
A: Yes. Our multi-month advertisers enjoy volume discounts.
Q: Do you serve all DMA’s?
A: Most. Obviously the larger DMA’s have much greater EcoHanger availability.
Q: Are Custom Campaigns expensive?
A: Like any manufactured product, larger volume orders reduce your unit cost. There is a small upcharge for to geo-target your EcoHanger delivery.
For example:
If you have 1,000 retail locations, we can drop to dry cleaners within a 4, 5, 6 or any mile radius around your retail locations creating a very targeted program.
Q: How come I don’t see EcoHangers Media in my dry cleaner?
A: We are growing at 500% per year. We are shipping millions of EcoHangers, but we have a long way to go before we replace over 3.5 BILLION wire hangers. So keep watching for them! Your support is appreciated.
Q: Do you have programs for smaller advertisers, too?
A: Yes. We support smaller advertisers with a Group Program that allows us to “bundle” many smaller orders into a large EcoHanger production run. This allows even moderate size advertisers to get the benefits of the EcoHanger marketing platform. Space is very limited to this monthly production - so resever early!
Q: How many dry cleaners will participate in my campaign?
A: That depends on the geography, unique household count or hanger unit purchase your campaign needs. Hundreds or thousands can participate.
Q: What are the minimums?
A: For test programs, the minimum number varies depending on geography. Please ask your account executive for details.
Q: How long does it take to get going?
A: We can usually put your EcoHangers Media into market in about 45 days or less.
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