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What is Hanger Network In-Home Media?
Hanger Network In-Home Media is the largest in-home advertising, promotion
and sampling delivery network in the country. We deliver:
- National, Regional or Custom distribution
- DMA targeting capability
- Premium, high impact, proven platform
- 100% audited and guaranteed delivery
- Marketing directly into the homes of adult consumers for less than the price of a stamp.
Who do we reach?
We reach adult men and/or women 25-49 with household income of $65K+. Our audience is highly involved with personal and home fashion and looking good. These valuable consumers are also:
- seeking brands and products that provide an easy lifestyle for themselves, their homes and their families.
- highly involved with premium brands and services
- early adopters and heavy users of technology products and services
- heavy users of business and leisure travel
- high users of personal credit cards
- multiple vehicle owners
When do our messages reach these consumers?
We reach men and women every day, in the morning, during their morning routine, in their bedrooms, alone and uninterrupted with no competition when your message is most relevant and most motivating.
How do we compare vs. other media?
Relevance
- Reach consumers when and where your message is most relevant and motivating
100% View Rate
We deliver an unprecedented 100% open/view rate
300% More Viewing Time
3x greater viewing time vs. magazines = 3x greater efficiency
Eco-Friendly
Consumers like the idea of EcoHangers Media vs. wire. Good for business, good for the environment.
100% Audited
Provide proof of performance to advertiser / agency
Long Response Curves
Unlike television, online, direct mail, FSI or print ad distribution, our programs yield results for months.
No Competitive Media
Reach consumers first, every day, when there is no competitive media
Easy to Buy
National, regional or DMA targeting at a moments notice.
Available Market Exclusivity
As a rule, competing advertisers / marketers will not be accepted in the same markets during distributions.
Value Advantage
You can now get the targeting power and accuracy of direct mail for less than the price of a stamp.
How do marketers buy a program?
Simply select which markets you would like to be in and the coverage which makes to most sense to your marketing plan. We’ll develop a proposal for your review. Media and material close if just 60 days.
What is our pricing?
For perspective, our CPM averages below 5 cents depending on the level of participation you decide to select.
How do EcoHangers Media make their way into consumers’ homes?
We are partnered with Cleaners’ Supply Network which provides our EcoHangers Media to their proprietary network of over 35,000 dry cleaners. At no cost to the dry cleaner, they replace wire hangers which they would ordinarily be required to purchase. Consumers literally bring your message into their homes, directly into their bedrooms.
How big is our network?
Our network of over 35,000 dry cleaners is the largest footprint in the country, bigger than the retail footprint of Wal-Mart, McDonald’s and Burger King combined.
How do we guarantee delivery of your message?
At the conclusion of each program we provide a proof of performance report. In that report we document each dry cleaner in each market who ordered, their FedEx order number, the ship date, the shipping address and the record of receipt. This four point check guarantees that we are 100% fully audited and that we completely deliver against your insertion order.
How are EcoHangers Media environmentally friendly?
Unlike the wire hangers they replace, EcoHangers Media are made from 100% recycled materials and are 100% recyclable and they are biodegradable.
Every year, over 3.5 BILLION wire hangers end up in U.S. landfills where they take over 100 years to decompose. Get the full story, here.
What do consumers think of EcoHangers Media?
According to independent research, consumers love the fact that they are receiving a product that improves the environment, looks better in their closet and is more durable than wire hangers which are difficult to get rid of.
What do dry cleaners think of EcoHangers Media?
Provided at no cost to dry cleaners, EcoHangers Media deliver significant savings to their bottom line. The fact that their customers prefer EcoHangers Media allows dry cleaners to provide added value to them.
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